Issue 5: Summer '17
Summer has never looked so good.
The latest edition of the Secret Catalog contains 72 pages of electric images that will inspire your season. The 30 curated designers selected for this issue have made exclusive work that will delight all of your senses. It’s our biggest and best issue yet – and we hope you’ll agree. We’ve added a ton of new content and three cool gifts, all with the goal of making this a treat you’ll enjoy all summer.
How it works: The Secret Catalog is a mail order print catalog that features exclusive, limited edition goods by small, independent brands. Each issue we invite designers and artists to make work exclusively for each catalog. The makers are encouraged to create fresh work that inspires and excites them, something they’ve never made before. The catalog is a wild and free creative space that aspires to motivate our collaborators to take risks and to try something new. Curated by Adrienne Antonson of STATE, the catalog features clothing, accessories, home goods, artwork, and more.
Each print catalog contains the password that unlocks the online shop where all the pieces are for sale. The Secret Catalog shop opens on a set day and time, so all readers have an equal shot at shopping the limited edition collection.
The Secret Catalog is meant to be an experience. This includes photo spreads of covetable goods, original stories, and treasures we hope will surprise and delight. With all the time we spend looking at screens, an object like a print catalog connects us to something tactile – it helps us stop, consider, and be present. After all, the keen anticipation of waiting for an exciting piece of mail is a feeling we all know and love. Combine that with the old fashioned wonder associated with a mail order catalog, and there’s nothing quite like the Secret Catalog.